MacPaw

MacPaw, a leading software company, partnered with renowned tennis player Elina Svitolina to announce a landmark sponsorship, united by their shared connection to Ukraine. We brought this partnership to life by translating MacPaw’s vision into compelling visual storytelling.

  • MacPaw

  • Working closely with the MacPaw team, we designed and executed sets in collaboration with a photographer for product photoshoots while capturing behind-the-scenes content for social media. Each set was carefully crafted to complement the company’s diverse print concepts so that the campaign authentically highlighted both the products and the partnership.

Close-up of a female tennis player holding a tennis racket with a shadow grid cast on her face, against a clear blue sky. McPaw
A woman holding a yellow tennis ball close to the camera, with her face in the background. She is wearing a bright yellow athletic top and has brown hair tied back. MacPaw
Female tennis player in a gray tank top, white skirt, and white cap, holding a tennis racket against a pink background.