MacPaw
MacPaw, a leading software company, partnered with renowned tennis player Elina Svitolina to announce a landmark sponsorship, united by their shared connection to Ukraine. We brought this partnership to life by translating MacPaw’s vision into compelling visual storytelling.
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MacPaw
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Working closely with the MacPaw team, we designed and executed sets in collaboration with a photographer for product photoshoots while capturing behind-the-scenes content for social media. Each set was carefully crafted to complement the company’s diverse print concepts so that the campaign authentically highlighted both the products and the partnership.