Lexus Head2Head Challenge 

ATP and Lexus partnered to create a dynamic video series featuring Natalie Pike and ATP players in a Head2Head Challenge across five cities - Barcelona, Hamburg, London, Almaty and Paris. Built around Lexus’ tagline, “Obsess over the little things and amazing follows,” the series highlights precision, performance, and the small details that make a big impact, blending sport, personality, and branded storytelling.

  • ATP Tour x Lexus

  • Directed the series across all five cities, managing the production end-to-end. Collaborated closely with Lexus and the ATP on creative concepting, hired and managed local crews, oversaw the budget and supervised post-production. This project exemplifies 360 production experience from ideation to final deliverables, managing consistent quality and brand alignment across multiple locations.

A woman riding a black horse outdoors on a clear day, accompanied by a man holding the horse's bridle. Lexus.
Group of six horseback riders, three in blue and three in yellow jerseys, on a flat open field during a photo shoot. Two women and a man stand in front of the horses, and a photographer is taking pictures from a vehicle on the right side. Lexus.
People filming a person riding a horse on a field with tennis balls scattered around, some people on horses in the background, and a car parked nearby. Lexus.