A man sitting outdoors on a black chair, wearing a white cowboy hat, a striped button-up shirt, and jeans. He is holding a tennis racket on his lap with a bottle of water labeled Electrolit resting on it. The background is a sandy, open space.
Person on a tennis court holding a bottle of electrolyte beverage and a tennis racket, wearing athletic shoes and a black watch.

Electrolit

Electrolit wanted to create a campaign at Indian Wells highlighting their newest sponsored athlete, JJ Wolf. The campaign focused on emphasizing JJ’s “cowboy” persona, setting him apart from the typical tennis player and giving the campaign a distinctive, memorable edge.

  • Electrolit

  • Oversaw the project end-to-end bringing the client’s vision to life, leading creative direction, pre-production, on-set production and post-production. Coordinated all aspects of the shoot, ensuring the campaign’s concept and vision were executed across photography and video deliverables.